List Name
Afibel
Availability
63000 (0-12 months)
At a glance

  • 93% females
  • Average aged 65+ years
  • Social Demographics = C1, C2, D

Count Last Updated: May 2010

This list is Co-Managed by Avongate
Background
Afibel is a mail order catalogue specialising in fashion for the more mature female market. The Afibel catalogue was launched in the UK in 2003 after huge success in France.  They have a commitment to offering their customers elegance, comfort and quality at great value prices.

This clothing range comprises of everyday clothing, lingerie and shoes. They also provide menswear and home & wellbeing products.

This list is recruited exclusively by direct mail, which ensures names are mail order responsive.

Profile
93% of the list are females with an average age of 65+ years.

Social demographics – C1, C2, D

The average order value is £35.

25% of the file are multibuyers.

Names are buyers only and recruited exclusively via cold mailings.

Recommendations
This list is highly recommended for use with Over50s, Health, Home & Garden, Charity and other general mailings aimed at the more mature female market.

All orders are subject to terms and conditions, which are available on request

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SELECTIONS & PRICING PER 1000

Base Rental

£110

Charity rate£95
Selections 
Gender£10
Recency£10
Geographic Area£10
Average Order£10
MultiBuyers£10
Other Selections Available:
Age - £10/1000
Email Charge (Flat Rate)£35

15% Commission available to DMA Brokers.

Minimum Order 5000

Lists are supplied on a 'single use' only basis, unless otherwise arranged.

call us on 01689 828 034 for advice